Eco in Norway: Event followup! A Successful Eco Circle.



Group photo of the remaining participating audience at my event, December 18 2010.

A cold winterday the 18th of December 2010 was for some people to celebrate and sacrifice in the name of the obvious Christmas light. Most people went to go shopping in such circumstances, stressed and crowded. Instead, a group of people ready for change chose another alternative of sacrificing and lighting; they chose to enter my ecology event at the end of the autumn roadtrip in Oslo - city of the Tiger and even more; city of the coming greener future with planned urban district Sagene.  The district Sagene was a sponsor of my event.

At the event called "Fornybarfamilien", we came up with alternatives to energy saving, energy consuming, ecology practice, history of danish eco-societies and new economies. A New Year's Resolution is often something we think of as something being persuaded, just like doing the best for your family by buying the greatest stuff for Christmas, while another kind of Resolution could be one to prepare a family meal to the coming generation as in new habits, new environments, new systems of building and restoration, and new matrixes in organizations.

"Fornybarfamilien" (The Renewable Family) showed us that We are the Designers. Here I am trying to use my storytelling for this society's demand of excitement and participation in the age of the cyber nation which is the driving force of today's markets. The advertising industry has used this storytelling strategy for years! Now it is time for us to deliver the same in the sence of green storytelling! The consumers are the end target anyway. And they are driving our cycle in the sentence "what's in it for me". So therefor we are buying what is best told or best performed in the name of what is giving us a quality of life.

Qualities of life have different value in the different ages of time, it was reported. Before, products of high value was a status symbol and a tool to union the like-minded . Today, in our postmodern information society, the value is rather the quality of the products aim to bring us a most sustainable happiness. This way of thinking, is turning our consumer habits upside-down!

Demonstration of how to make your own solar heating from empty cans, by Denmark's engineer specialist on solar power: Ernst Drastrup. The demo was shown at the event.

The main motivation of holding this event, was to stimulate the creative thinking of a greener household and home. Many of the seminar speakers did all of this. The first part of this concept, was a test for upcoming challenges and maybe another event where I would like to bring a greater surrounding and a social experience for the audience to join.

At this event, the participants kept taking notes and asking questions all the time in a very intimate dialogue. The citizen of Samsoe (Samsø / Samso ) Energy Island in Denmark, Stefan Wollfbrandt, told us about all the benefits of his low energy positive house. New economies like ecology and economy in a circular system were also presented in hands-on methods and history of peak oil. We found out that solutions must not consist of only one. Solutions are made to connect , just like any circular system. That is why Denmark, which is a flat country, is a great provider of wind energy, wheras Norway could use alot more fjord or mountain energy.

Each environment has its own solution. We cannot just go blind by the oil prophecies of a greater future because our past was so great and rich, when the resources are running out and as we know it - the peak will come not slow, but fast as long as the rest of the world market expand in a different alternative direction than Norway. We'd have to follow, and we're slow on preparing for its peak. Sweden and Denmark are alot more adaptive.

The vulnerability of not investing in green technologies before it is too late on top of the mountain, was well documented by BI Center of Climate Strategy. The ticking bomb of the green growth was illustrated by a bottle of ketchup being sqeezed like it is now, and suddenly - there will be green all over the place!

At the event, I presented where Denmark is on the map compared to us in Norway. We live in a country with great distance between each other (originally) with mountains separating us, and we are used to an "ownership"-culture where nothing compromises with the mindset of collectiveness. While the danes live flat and connected, they're used to lot more sharing-culture. The challenge for the case of Norway, is that our resources must be rediscovered by ourselves, as it differ from the danish, and we must open up our own eyes to discover our own possibilities.

We usually say that we are lucky to be powered by waterfalls and their engines. And of course it provides us with most of our energy consumption. But even though we can rely on that water power is clean and a good resource for Norway, we also have to ask ourselves whether this is ecologically and holisticly renewable energy or not when it dries our watery ground, cuts off biological diversity, and looks terrible when constructed in our fjords? How renewable is it, then?...

The word holistic, is a part of ecology and the new economy and the new energy politics. The challenge for Norway, is to find our holistic perception again.
Transition Towns Norway was represented at the meeting, as well. They gave us hope on a system of meeting structure that works in plenty other cities and countries, also in a very holistic way of organizing and future-thinking.

The most exciting thing about the "Fornybarfamilien"-event, was that we were able to connect on a grassroot level to exchange views and strategies and telephone numbers for further building, and also coming together for a plot of a "fantasy home!" Everyone was included, and felt included. And as we turned around, we noticed how important it was to get the "inclusion"-factor on, and the "happy-feel-in-an-interactive-moment" on.

A group of people living in a neighbourhood in Oslo asked for more information from Samsoe on how to continue their work, and no outcome is better than that! - The inspiration to a greater action.

Slow Food Oslo also wanted to get more team members to continue their growth in Oslo - ironically for a slower consumption, but faster developement. See , this has turned upside-down! The past organizations of "slow structure/business as usual" has been replaced by fast organization and further own a slow, circular growth.

Seminar programme in Norwegian:
http://fornybarfamilien.origo.no/-/image/show/1620982_program-side1,
http://fornybarfamilien.origo.no/-/image/show/1620983_program-side2

Eco in Germany: The Econsense Forum , Berlin 2010

"Are you on the guest list?" Nope, I said. But my interest in the green management is so great that I am skipping all traditional tourist shopping just to come here, join you, and communicate back to Norway what is being said and discussed. Yep, I got in. :) The Econsense Forum, all men in suits, and me - a "journalist" slash blogger from Norway, previously being an editor of my own printed magazine by Art Council Norway for three years, though. No writer anymore, no editor anymore. Just me, an environmentalist. A CRAZY such one, and therefor - I GOT IN! Fabtastic, the Econsense! But seriously: Even though my ears only catched 50 percent of the german language all through the seminars, my eyes and their expressions and the logo "im dialog" made me understand maybe a hundered percent of this fantastic opportunity; a dialogue forum! Finally. The germans know, how to bring awareness to an upper management level. The dialogues between the leaders of firms and multinational companies, it all made me gaze and listen like never before, like my german knowledge from high school suddenly all came back to me. Because, they were on it. The leaders were on, discussing enthusiastically about serious mistakes in business and serious solutions. What immediately came to my mind, is that the movement called Corporate Social Responsibility no longer belongs to just a minor sector in business. Now big businesses are discussing it, too, and at this forum - ambassadors of many countries from all over the world entering Econsense. And this is giving what kind of signals? Of course: They know that they have to change for surviving in the turbulence of today's market and social changes. And of course to keep up with the green trends. Making strategies further from the functional management education. The creative education is on. The hybrid organizations are on. And, finally the social leader is on. This is just one more SIGNAL, that the world is aware of the upcoming changes on ALL areas in life; business and personal. It is on topic.

To get into their discussions abit, I would not put a resumé of their endless talks, but rather give a few examples of a common discussion here which is probably everyone's concern.  One is money and strategy. To change in business, there is always risk. What the leaders of Econsense were discussing, was not that their will of change is lower or less than any other environmentalist out there. Because quite surprisingly, everyone seemed to agree on the same thing; they all want to "become greener". But the question is always "how", and always "at what risk". Then first of all we must not forget, the financial and cost-benefit risks. Before entering these rooms, several leading companies of Germany had published a long report from 2009 with aspects and reviews of their implemented green-social sustainability and improving technologies in environmental-friendly, internal managing. These reports showed the balance and the income and the benefits of the 2009 changes. They also gave some future predictions and ambitions. So when entering the conference, none of these firms came with fresh pen and blanc papers. They were all adjusted and "educated" in their own company experiences. The debate further on, was whether or not the balances showed them any "likes" of taking more ambitious risks. The speekers were a couple of scientists, firm leaders with great background on resources, foresighters and reps from the European Union. To lead the debate, I noticed that they questioned other company managers more in depth on behalf of the science of resources and financial crisis. The negative responses always came when the scientists proved them how easy things are in the logic of what we have damaged and what we easily need to do, while the positive responses and raising eyebrows always came when the scientists told them how much other green companies have gained by improving their corporate responsibility. So conclusion on this observation is: They/We, all know the irresponsible style has damaged the flow. And they/we all want to get back the flow we used to have, and the better and greener solution there is - the more positive. So from talks to practice : It is not very far to walk from the table to the backyard and find all what we are looking for. Everyone CAN be happy, the problem is just to turn around the view and see WHERE is the solution, because it is just there in front of every non-creative businessleader who's just not able to see where the road split. And he or she is always happy when served.

Final conclusion of this bubbly meeting, except delicious meals and talks with ambassadors where I felt I could even touch their tie and stretch it a bit ..:)..is that there is no one out there with inhuman ambitions! Even the most conservative can turn into the greenest car driver if he'd only be presented of a few brilliant pitstops where his car can be restored and charged.

Lufthansa is at it.

Volkswagen is at it.



Vodafone is at it.



Deutsche Bahnhof (the Train service)



Market, People, World, Company. What It Tells We Must Do.

Event update (norwegian links to follow in Norway)

The homepage for the upcoming, norwegian events: 

http://fornybarfamilien.origo.no/